Monday, November 9, 2009

Hyperlocals again

Quick thought on hyperlocal websites:

I would imagine that local, small business advertisers would jump at the opportunity to advertise on a hyperlocal. But considering the size of most small businesses and their advertising budgets, it seems really difficult for hyperlocal sites to depend solely on advertising for revenue or profit.

On the development of specified news websites (a la CTnewsjunkie):

As relevant as these sites are becoming, they are still leaning on the shoulders of the better established traditional outlets. CT News Junkie still links to stories the Courant breaks, even while publishing their own breaking stories.

On the Texas Tribune:

For a non-print newspaper to be successful, I feel it has to have good aesthetics. It seems like the Texas Tribune has hit the ball out of the park. Its stately while lacking stuffiness that could bog it down and turn off younger readers. Plus it even has a newspaper sounding name, giving it some MSM legitimacy. Coincidentally, theres an article about it in todays NYT.

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